Mobile App UX/UI Design
Project Overview
A fictional fast food delivery application for Los Pollos Hermanos based on the Breaking Bad universe. This app will be designed to immersing users in an instant branded experience across the American southwest, weighed heavily on speed, spice, and story.
The Challenge
The Los Pollos Hermanos Delivery App brings bold flavor and brand experience to the food delivery space. I designed the app for speed, simplicity and fun, around all ranges of users, from late-night snackers to busy families, with a robust menu that focuses on Southwest flavors. I wanted to deliver an experience that is as appealing as the food itself. The app is centered on fast navigation, fast reordering, and fun loyalty. In the end, I wanted users to leave wanting more food and keep coming back to the app and brand!
Problem Statement
Despite the popularity of food delivery apps in 2025, most of the platforms are still far from offering a fun and simple customer experience, especially for those in suburbs and small cities. Customers are overwhelmed by complex menus, slow interfaces, and minimal customization, leading to frustration and choice fatigue. There is a clear need for a fast, simple, and responsive food delivering system that makes ordering easy, builds trust through reliability, and not just delivers meals but provides a good and trusted experience.
Through user centered research like competitor analysis, persona building, empathy mapping, and journey flows, I discovered three important findings that defined the heart of the app:
Speed and Simplicity Are Key
Time is of the essence, no matter if users are busy parents or are enjoying an impulsive, late-night snack. Users want an ordering experience that is fast and frictionless; eliminating steps is the top priority.
Familiarity builds trust
Brand personality makes the experience more memorable
Designing the Solution
During my research on the main competitors and the creation of personas, I realized that users expressed a strong desire for a wide menu option, convenient ordering processes, and reliable delivery services. Personalized recommendations and a user-friendly interface were identified as crucial factors for enhancing the overall user experience. These findings informed the design and development of our food delivery app, ensuring it meets users' needs and provides an enjoyable and efficient solution for their dining needs.
Competitor Gaps:
Its extensive restaurant network, fast delivery, and user-friendly interface. However, the overwhelming menu choices and incorporating personalized recommendations would further improve the user experience and compete in the food delivery market.
Framing the Problem:
To o guide the design process, I asked:
How might we simplify ordering for users who want their go-to meals quickly?
How might we build trust through a familiar and consistent experience?
How might we bring the Los Pollos Hermanos personality to life in a way that feels authentic and engaging?
How might we personalize recommendations to reduce decision fatigue and boost loyalty?
How might we deliver reliable, real-time tracking to ease user anxiety and improve satisfaction?
These questions shaped the app’s core features and ensured every design decision addressed real user needs with clarity, personality, and purpose.
How Los Pollos Hermanos Delivery App Works ?
The Los Pollos Hermanos app is designed for speed, simplicity, and flavor. Whether you’re a returning customer or a first-time user, the app makes ordering seamless and satisfying:
Key Learnings
Creating the Los Pollos Hermanos Delivery App taught me how to create a user experience with personality, yet still functional. From the user research, I understood the importance of addressing real customer needs such as speed, simplicity, and convenience especially for busy consumers and heavy users. I understood that building trust through an easy-to-use interface, consistent design patterns, and reliable features is important. Moreover, creating a seamless process from discovery to checkout and the addition of interactive elements like incentives can significantly improve customer satisfaction and loyalty.